Vitamin and Dietary Supplement (VDS) Global Market Overview: 2022

Global VDS Overview

Consumers now perceive health as the new wealth and are increasingly investing in their health, as reflected by a rise in health spending *

Consumers now perceive health as the new wealth and are increasingly investing in their health, as reflected by a rise in health spending

With health increasingly embedded in consumer lifestyles across the globe, VDS surpasses OTC drugs *

With health increasingly embedded in consumer lifestyles across the globe, VDS surpasses OTC drugs

VDS Regional Overview *

Asian consumers have accelerated organic demand for vitamins and dietary supplements despite softening macroeconomic growth and increasing inflation

Top VDS Distribution Overview *

E-commerce continues to shine

Global Weekly Consumer Frequency of VDS *

Consumption of VDS remained on consumers’ minds

Dietary supplements positioning analysis 2022

Lifestyle positions such as mood/relaxing take centre stage in growth of vitamins and dietary supplements *

Lifestyle positions such as mood/relaxing take centre stage in growth of vitamins and dietary supplements
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