Vitamin and Dietary Supplement (VDS) Global Market Overview: 2024
World, VDS vs. OTC Overview *
VDS Regional Overview *
Global VDS Distribution Overview *
Research/purchase channels *
Global Frequency of VDS Consumption *
Knowledge of VDS varied by age group *
Bar represents the sum of respondents who selected ‘Strongly Agree’ and ‘Agree’.
Sources of Information *
What does “being healthy” mean? *
World, Definition of being healthy, 2024
VDS Format by region *
Dietary supplements by positioning *
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